“If you keep doing what you’ve always done,
You’ll always get what you’ve always gotten.”
- John C. Maxwell

I’m not going to spend much time here giving you reasons why you should consider Kettlebells to be the most effective strength and conditioning tool available. Instead, let me explain about myself, my mission and why you should partner with me.

For the past ten years, I’ve spent countless hours in pursuit of my fitness goals. While I considered myself fairly successful in doing so, I also became extremely bored and unchallenged with my former workout program. Sound familiar? Lack of motivation and determination left me going through the motions and wasting much of my free time on pointless workouts producing very few measurable results. That’s the point at which many people lose site of their goals and begin the downward spiral to a level of fitness they have accepted as normal, potentially setting themselves up for a life of unwanted health problems. I believe your attitude and self confidence are directly affected by the way you feel about yourself.

My mission is to educate you on the importance of physical fitness and the role it plays in our lives. It truly is a lifestyle change. This will not be easy, but hard work is what separates those who achieve results and those who fall short of their goals. I’ve made a commitment that the first time you step foot in my studio you will be challenged in an environment that breeds success. Accepting yourself as average will no longer be possible. Do you have what it takes to Lead by Example?

The true measure of leadership is influence. Each one of us has the ability to influence thousands of people over the course of our lives. Maybe you’re a high school athlete. Do you know how many young children in your community look up to you? What if you’re the parent of small children? Everything you say and do will be duplicated and passed on to them. Some of you are coaches and teachers. The influence you have on your athletes and students can shape their lives for years to come. So the question is what kind of example are you setting? Are you in the best physical shape you can possibly be in given your current circumstances? If not, together we can work towards getting you there. I feel strongly about our personal obligation to become living examples of physically fit individuals in our communities across the nation. I take the responsibility of teaching, coaching and encouraging others very seriously. Maybe you’ve never considered a personal trainer to be a leader but to be effective in teaching and training ones ability to lead is crucial.

As the owner and trainer of Kettlebell Advantage, I look forward to working with you. Let’s Break the Mold together.


Mark Erickson, Level II RKC